The company Exel has been established by three chemists in 1960. Since the seventies (1970s) it is active in sports. In 1973, ski poles were produced for the first time. Gradually, Exel has developped poles and bats for different kinds of sports, for instance baseball or golf. Finally, in 1997, Exel began the production of Nordic Walking poles. Since this time, it has a leading position on the market.
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