One Way

The authentic nordic sports brand
The Finnish company One Way specialises in the development and production of high-quality poles for winter sports. Since its founding in 2004, One Way has secured a firm place among fans of alpine sports, gaining new enthusiastic users year after year. World-class athletes in winter sports such as Tobias Angerer, Marianna Longa, or biathlon gold-medal-winner Martin Fourcade place their trust in One Way as a premium manufacturer. Nordic Walking fans also benefit from One Way's close collaboration with top athletes from around the world. Thanks to its experience gained in the professional field and its great passion for alpine sports, One Way manages to continuously improve its Nordic walking poles, making the workout a real experience.
One Way - All categories in an overview (2)

One Way fitness equipment combines a high level of comfort with pronounced stability

Nordic walking poles from the One Way brand are made of diamond carbon and convince users with maximum stability at very low weight. One Way offers two different strap systems. In the lower price sector, the poles are equipped with the Click Point strap system, which allows for intuitive use and easy unclicking of the strap from the grip. In the higher-end sector, the poles are equipped with the individually adjustable Rabbit strap. The One Way poles are rounded off with the proven angled carbide tip and the Air Cell Pad, which in combination ensure a good grip during Nordic walking. In addition, One Way also convinces users with its high-quality Nordic walking accessories, which you can also purchase at our shop.

One Way fitness equipment – a German-Finnish success story

One Way is headquartered in Vaanta, Finland, and serves the Nordic walking markets in Europe, North America, Australia, and Asia. The company was founded in 2004 by the German Andreas Bennert. Initially specialising in the production of Nordic poles, One Way expanded its portfolio to include products for cross-country skiing. Today, One Way also offers a wide range of sportswear in its selection. As the long-time official supplier of the world's most famous ski marathon, Vasaloppet, held annually in Sweden, One Way has further established itself as a manufacturer of winter sports items. In addition, One Way has been a partner of the French Nordic ski team since 2010.
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